Project Type: Booth Graphics- Print

For Gofig, a sustainability-driven marketplace focused on reducing food waste and extending the life cycle of surplus products, I developed a range of print assets for their retail stalls, pop-ups, and exhibition booths.

 

The visual language was inspired by the concept of paper and origami, elements that naturally embody transformation, resourcefulness, and conscious consumption. Through folded-paper forms, layered compositions, and a clean, approachable aesthetic, the design system translated Gofig's mission into a tangible brand experience. The outcome was a cohesive set of booth graphics and print collateral that not only strengthened brand visibility but also visually reinforced Gofig's commitment to diverting perfectly usable products from landfills and promoting more sustainable consumer choices.